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	<title>Fusion Blog</title>
	<link>http://blogs.radiotown.com/fusion</link>
	<description>Add Energy to Your Marketing</description>
	<lastBuildDate>Wed, 10 Mar 2010 20:30:58 +0000</lastBuildDate>
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		<title>And we&#8217;re back&#8230;</title>
		<description><![CDATA[Many apologies for being away for so long. It&#8217;s not a good excuse but we&#8217;ve been busy doing some very exciting things - so many that I won&#8217;t be able to fit them all into this posting but it will give me plenty of material and incentive to update more frequently.
Let&#8217;s start with the most [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2010/03/10/and-were-back/</link>
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		<title>2010 Agency Outlook on Digital</title>
		<description><![CDATA[The Radio Business Report recently held a 2010 Upfront Q&#38;A with some of the bigger names in the agency world. One of the questions&#8230; How strong will streaming/digital media spend be in 2010? Here&#8217;s how each responded&#8230;
Goldwerger (TargetSpot CEO): “The streaming market is looking up. For one, radio buyers understand now that online listeners represent [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/10/19/2010-agency-outlook-on-digital/</link>
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		<title>Profound $hift</title>
		<description><![CDATA[I wanted to share an an article from PROMO magazine that reviews a recent study showing how the recession has impacted consumer&#8217;s habits and should affect marketing tactics as well&#8230;
Profound Shift in Consumer Saving and Spending: Survey
Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/09/29/profound-hift/</link>
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		<title>Radio Reaches 235 million!</title>
		<description><![CDATA[From today&#8217;s Radio/TV Business Report&#8230;
Radio reaches more than 235 million persons age 12+ over the course of a typical week, according to the RADAR 102 National Radio Listening Report which releases 9/21. Since the December 2007 RADAR 95 report, the national radio listening estimates and network radio audience reports have been based on PPM respondents [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/09/16/radio-reaches-235-million/</link>
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		<title>Is Social Media a fad?</title>
		<description><![CDATA[Yeah - I don&#8217;t think so&#8230;. ENJOY.

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		<link>http://blogs.radiotown.com/fusion/2009/09/02/is-social-media-a-fad/</link>
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		<title>Local Advertisers Go Digital</title>
		<description><![CDATA[Quick blurb from today&#8217;s Inside Radio further promotes the advantage radio stations have in the digital realm as no other traditional media has the number of online assets and opportunities. Enjoy&#8230;
Milestone:  Local online tops traditional.
For the first time, digital media use exceeds that of radio, newspaper, television and other traditional media among small and [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/08/24/local-advertisers-go-digital/</link>
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		<title>Mobile: No Signs of Slowing</title>
		<description><![CDATA[As Entercom Sacramento continues to expand its stations&#8217; mobile platforms (4 now have robust text messaging systems), it seemed fitting to share an article from Brandweek that shows how the growth of mobile has not peaked yet.
Usage of Mobile Devices Still Growing Briskly
Aug 6, 2009 -By Mark Doliver

With so many Americans already in the ranks [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/08/06/mobile-no-signs-of-slowing/</link>
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		<title>Role Reversal: Brandweek reports on male shoppers</title>
		<description><![CDATA[Read a great article in the recent Brandweek on something I&#8217;ve believed for years - mainly because I do most of the grocery shopping at my house. Men shop (and buy) much more than many retail categories give them credit for. From department to grocery, most plan their marketing in a way that all but [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/07/10/role-reversal-brandweek-reports-on-male-shoppers/</link>
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		<title>Streaming Radio&#8230; in your car?</title>
		<description><![CDATA[We all knew it was coming&#8230; WiFi for your automobile. What was once considered to be something you may be able to get as an option on your next NEW car can now be added to your existing vehicle. I&#8217;ll let  Roy Furchgott from the NY Times take it from here&#8230;
&#8230; Autonet quietly began [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/06/29/streaming-radio-in-your-car/</link>
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		<title>And we&#8217;re back&#8230; (Web Key for Cars)</title>
		<description><![CDATA[
Sorry for the hiatus on the Fusion Blog&#8230; Will try to get back to some regular postings as there&#8217;s tons of good ideas and info to share. For example, Brandweek released an article last weekend highlighting the importance that the web plays in selling cars during tough times. Here are the highlights&#8230;
Web Key for Autos
June [...]]]></description>
		<link>http://blogs.radiotown.com/fusion/2009/06/23/and-were-back-web-key-for-cars/</link>
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