Streaming Radio… in your car?

We all knew it was coming… WiFi for your automobile. What was once considered to be something you may be able to get as an option on your next NEW car can now be added to your existing vehicle. I’ll let Roy Furchgott from the NY Times take it from here…

… Autonet quietly began to offer its hub — which has the same name as the company, Autonet Mobile — in Advance Auto Parts stores less than a month ago, and on Amazon.com last week. “Because people are holding onto their cars longer, they are looking for upgrades,” said Sterling Pratz, a co-founder of Autonet. “I believe that is a large opportunity for us.” Some boutique installers who sold them in their shops did offer them online before. This week other online retailers, like Crutchfield, will begin to sell the system.

The hubs are being used in several ways, Mr. Pratz said. About 38 percent of the buyers are businessmen and professionals who need an Internet connection at all times for work. About 33 percent are using the systems for backseat entertainment. Roughly 18 percent are technophiles using the system in the front seat to stream Internet radio and use location-based services like Fandango, which locates movie theaters and show times and sells tickets. And the remaining 11 percent of the buyers are fleet owners, including a small number of police and ambulance companies. Read more

And we’re back… (Web Key for Cars)

Sorry for the hiatus on the Fusion Blog… Will try to get back to some regular postings as there’s tons of good ideas and info to share. For example, Brandweek released an article last weekend highlighting the importance that the web plays in selling cars during tough times. Here are the highlights…

Web Key for Autos

June 20, 2009 -By Kenneth Hein from Brandweek

  • For many consumers, skimping on a new car upgrade has created a lot of pent-up demand. While it’s unclear when buyers will be ready to buy autos en masse again, a new report from The Nielsen Co. suggests one of the best ways to reach them now is via online advertising, particularly video.
  • The report, released this month, found many consumers were still looking, but just not buying during the first four months of the year. However, 12 percent of the U.S. population said they will probably or definitely buy a new car or truck during the next six months, per the 250,000 U.S. adults that make up the Nielsen MegaPanel. That was up slightly from 10 percent in the spring. Read more