In the past few years I have seen my fair share of research on the effectiveness of radio advertising - most of which has come from several studies published through the Radio Ad Lab project. One of those R.A.E.L. studies talked about how much MORE effective an ad campaign was when both radio and digital were used together versus digital only (more on that in future blogs). The combination of radio and interactive is, in my humble opinion, an absolute home run in terms of marketing efficiency. And now, that combination has a name… RADIOACTIVE. Don’t believe me? Check UrbanDictionary.com and see for yourself.
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1 comment so far
Absolutely! Radio advertising and radio marketers MUST learn to integrate the two (traditional radio advertising and online marketing efforts). The Push and Pull have to work together.
M. Bruce Abbott
Radio Lounge
April 6th, 2009 at 2:31 pm
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