Men’s Behavior Online
69% say they can’t live without the Internet, versus just 31% for television
63% have a smart phone and one in four use their mobile device to connect to the Web
40% use the Internet for more than 22 hours a week
Read more
Here’s some excerpts from a great article courtesy of Radio Business Report.
Looking at Internet radio ad options
Article By Jennifer Lane
There’s been a lot of talk lately about declining results of display banners for advertisers (see www.wsj.com here). Technically speaking, advertisers and agencies are concerned about their ctr’s - click through rates - or the number of times someone clicks on their banner as a percentage of the number of impressions that banner showed. Returns on banners are dropping. Advertisers and agencies are looking for ways to boost the effectiveness of their campaigns with new media.
What about Internet radio?
Why Talk When You Can Text?
SEPTEMBER 30, 2008 - From eMarketer
Text messaging overtakes mobile voice calls.
The average mobile subscriber in the US sent and received more SMS text messages than mobile telephone calls during Q2 2008, according to Nielsen. This was the second consecutive quarter in which the average number of text messages was significantly higher than the average number of phone calls.
