Beginning in February and then continuing in September and October the Entercom Denver stations presented “Bright Ideas” from Xcel Energy. By working with “Ambassadors” on each station, Xcel helped customers realize the ease and benefits of switching their household to CFL Bulbs and becoming more energy efficient. Educating the consumers on the benefits of creating an energy efficient home, specifically when switching to CFL Energy bulbs and maximizing awareness of Xcel products. This campaign capitalized on the core target customer and the benefits of switching to CFL Bulbs.
•Xcel Energy was at Ace Hardware to promote the contest and awareness for the use of CFL Bulbs in the
•Xcel Energy’s CFL Bulb campaign was featured on the contest pages for Alice 1059, KOSI 101 and 99.5
•Xcel Energy’s advertisments were in newsletters, on KOSI’s blog page and home page with
advertisments in the side bar and banners featuring the importance of CFL Bulbs.
There were three winners for this contest, one for each station. Alice 105.9’s winner was Kami Williamson from Aurora, KOSI’s winner was Jessica Childress from Northglenn and KQMT’s winner was Melody Sallizahn from Centennial. All are excited to pick up their gift card from Ace Hardware for their new CFL Bulbs courtesy of Xcel Energy!