Entercom Denver/Colorado Proud/Walmart
“Buy Local, Buy Colorado Proud!”
July 25th– August 21st, 2011 ( 4 weeks)
Work with Walmart in Denver to highlight and grow business for Colorado based vendors during summer months
Create awareness and grow Colorado based vendors among shoppers utilizing the #1 & #2 rated women 25-54 radio stations – KOSI 101 & Alice 105.9 throughout the 4 week program in July & August. Together these stations reached over 355, 700 Women 25-54 with the ” Buy Local, Buy Colorado ” program, which is almost 58% of ALL women 25-54 in the market! Through a heavy on-air, on-line campaign and on-site events at Walmart, these listeners learned how buying local at Wal Mart benefits the community, their wallet and their health! KOSI and Alice were at 4 different Walmarts, creating awareness to buy Colorado products and offered a fun register to win of a family “staycation” to Glenwood Springs!
Entercom Radio & Digital, Denver (KOSI 101 and Alice 105.9)
Colorado Vendors: Meadow Gold Dairy, La Favorita, Sara’s Sausage, Select New Mexico Distributing, Boulder Canyon Foods, Frito Lay, Coors, Swiss Tea, Color Star Growers