U.S. Bank built Small Business loan accounts and increased awareness of the special promotion U.S. Bank offered through an integrated partnership with KOSI 101and 99.5 The Mountain utilizing Entercom’s many assets. Campaign included on air commercials, promotional messages, on line commercials, dedicated email blast, enewsletters, home page flipper placement, display banner ads, bridged/specialty page for register to win and KOSI studio naming rights on KOSI 101 and 99.5 The Mountain all dedicated to the U.S. Bank – Small Business promotion. These all directed businesses to register for the $5,000 advertising schedule for the winning business and $5,000 advertising schedule for the nonprofit of their choice. Three qualifying businesses received lunches for their employees.
U.S. Bank Received On air:
A minimum of 60:15 live promotional announcements on KOSI 101 driving listeners to KOSI101.com that linked to a bridged, U.S. Bank dedicated specialty page to register to win the grand prize.
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A minimum of 60 :15 live promotional announcements on KQMT 99.5 The Mountain driving listeners to 99.5TheMountain.com that linked to a bridged,U.S. Bank dedicated specialty page to register to win the grand prize.
Contest rules and fulfillment; the grand prize was $5,000 advertising schedule for the winning business and $5,000 advertising schedule for the non-profit of their choice to run on KQMT or KOSI.
A minimum of 45:30 recorded promotional announcements on both 99.5 The Mountain and KOSI 101 driving listeners to KOSI101.com and 99.5TheMountain.com that was linked to a bridged, U.S. Bank dedicated specialty page to register to win the grand prize.
ENTERCOM-KOSI 101 STUDIO NAMING RIGHTS FOR U.S. BANK SMALL BUSINESS!
For three (3) weeks 7/2-7/22/12 during U.S. Bank -Small Business promotion, U.S. Bank had exclusive naming rights to the KOSI 101 Studio! They received name mention at the top of every hour for three weeks for a total of 504 mentions!
Studio naming rights promo
U.S. Bank received display banner ads 6/18-8/19/12 on EACH STATION KOSI & The Mountain
KOSI: 108,488 impressions, 115 clicks (promised 40,000!)
KQMT: 52,042 impressions, 72 clicks (promised 40,000!)
KOSI: 40,494 impressions, 412 spots
KQMT: 40,027 impressions, 582 spots
U.S.Bank to received one (1) dedicated email blast to KOSI and The Mountain’s VIP data base of 59,500 on 6/26 to kick off U.S. Bank -Small Business promotion.
Specialty pages where listeners registered to win the $5,000 advertising schedule for the winning business and $5,000 advertising schedule for the non-profit of their choice to run 6/25-8/19/12.
U.S. Bank received inclusion in six (6) enewsletters to KOSI and four (4) to The Mountain’s VIP data base of 59,500. Total ten (10) during promotional window on 6/28 & 7/11
U.S.Bank Small Business promotion was featured on both KOSI 101 and 99.5 The Mountain’s Flippers on each Home Page with link to register to win on linked to a bridged, US Bank dedicated specialty page to register to win the grand prize.
Additional Facebook postings
Three (3) lunches were provided as prizes to the three qualifying businesses
*Pictures to be provided after the event occurs (Beginning of September)
Contest Winner Information
Over 140 small businesses entered the U.S. Bank Small Business Contest!!
Winning Charity: The Women’s Crisis & Family Outreach Center
And the winner is…
South Denver Arts Center
Owner: Nancy Daniel
12509 E. Lincoln Ave. #303
Englewood, CO 80112
And her story…
For over 7 years, we have offered drawing & clay classes to children, teens & adults. When taught in an environment that is non-judgmental and creative exploration is safe, art puts everyone on a level playing field regardless of age or background or social status. Once a person builds their artistic skills, they have those skills for life and can explore and develop them in many directions.
We have grown primarily by word of mouth. The nature of our business is low-margin services, so resources for advertising have been limited. Advertising of the type being offered in this contest would help more people in the Denver community discover what we have to offer. In turn, not only would our small business that employs more than 8 people benefit, but people who truly need to rediscover their artistic side would benefit from renewed creativity and self-expression.
We have chosen The WomenÃ¢ï¿½ï¿½s Crisis and Family Outreach Center as our charity of choice. Domestic violence touches too many lives in every community. This organization provides tangible, effective responsive and preventative services.
THANK YOU FOR A VERY SUCCESSFUL CAMPAIGN!!!!