With flu season and the expectation that The HINI Flu will continue to make headlines…the objective of the campaign was to promote and remind our listeners about the importance of proper hygiene, hand washing, tips on when to call a doctor, where to go for flu shots and other preventative tips to help prevent the spread of bacterial and viral infections.
“Give Health a Hand ” was an Exclusive marketing concept designed specifically for United Healthcare to elevate the message about the importance of hand-washing and other general habits to prevent disease and sickness.
Time Frame: Four weeks in November 2009
160 :60 Give Health a Hand Vignettes to run evenly over 4 week campaign on
Alice and the Mountain (80 per station)
Station supported live/recorded promotional announcements to support the program
and drive traffic to the website for more information
80,000 impressions delivered through streaming channels on two stations to reach the
at work listening. Approx. 322 streaming commercials over the 4 week campaign
Navigation from front page under “Cares” section on All 2 stations….i.e.. “Alice Cares”