Denise Plante and KOSI 101.1 partnered in 2014 with the Town Center of Aurora as the fashion ambassador to promote trends and fashion tips to keep up the buzz of current promotions, events and ultimately bring in foot traffic to Town Center at Aurora. With a fully integrated marketing campaign with on-air, on-line and on-site and endorsement marketing elements Denise promoted a contest on the Style Fyle page every month June-December wherein one lucky winner who has submitted their photo and story could win a $250 shopping spree and makeover with Denise as their personal stylist!
Town Center at Aurora Received:
• DJ Ambassador alignment with Denise Plante
• Minimum of 60 live mentions by Denise promoting registration on the website for each month’s contest
• Total of 300 :60 DJ Ambassador endorsement spots throughout campaign voiced by Denise Plante.
• Organic Banter about Town Center of Aurora with Denise Plante during AM Drive show.
• Exclusive partnership for Denise Plante’s Style Fyle blog page on KOSI 101.1
• 30 weeks of home page banner advertisement on KOSI website
• A minimum of 8 Facebook posts
• Video recording, production and posting in 3 places on KOSI website of each shopping experience
• Minimum of 250,000 impressions over campaign on KOSI 101.1 streaming player, digital display and Style Fyle page views
|Blog Page||page views||—||—||—|
|KOSI Contest Page||page views||—||—||—|
|TCA Contest Page||page views||—||—||—|
• Minimum of 6 newsletter ads included on across all three stations
• Specialty Page for Style Fyle KOSI101.com for 30 weeks AND a specialty page for contesting each month
• 6 custom shopping trips with monthly winners to TCA with Denise (2 hour events at TCA once a month)
• RTW contesting throughout the timeframe at TCA