Spring break is over but summer isn’t quite here. Where does the family go for a quick getaway now the ski resorts are closing and airfare is rising? We just need to head south a few miles for a family experience like non-other at the Broadmoor.
Throughout the 4-week marketing campaign Denise Plante, our high-profile wife, mother and radio/TV host, will talk about planning a family trip. The Broadmoor will be woven into the fabric of the morning show programming with organic banter between Denise & Murphy about family vacations and things to consider when making travel plans and why the Broadmoor is the perfect getaway.
The campaign will culminate with Denise and her family going to the Broadmoor andfinally relaying her experience on-air leading up to Mother’s Day weekend.
The Broadmoor received on air:
•Bank of 12 live :60-second endorsement commercials by Denise Plante including additional on-air banter with Murphy Huston.
•Bank of 88 :60-second Broadmoor dedicated commercials pre-recorded by on-air talent at the station.
•Bank of 20 :10-second 9 News Weather Sponsorships.
•Minimum of fifteen (15), :10-second promotional mentions with on-air giveaway.
Denise and Murphy Banter Denise and Murphy Banter 2 Denise Endorsement Denise Endorsement Fathers Day 1 Denise Endorsement Memorial Day 1 Denise Endorsement Romantic Date Denise Endorsment Vaca Denise Endorsement Want to Get Away Denise Endorsement Memorial Day 2 Denise Pre Record
The Broadmoore received online:
•300×250 digital display ad rotating throughout KOSI 101 website with 25,000 impressions
• Inclusion on the 2011 Explore Colorado email with copy, photo, logo, and link.
• Inclusion in a KOSI
• Added Value Inclusion on the Alice Newsletter
• Promotional streaming spot with company mention – 25,000 streaming impressions (approximately100 spots)
• Social media marketing on Facebook and/or Twitter by Denise Plante
• All information will link to The Broadmoor website