Through station promotion (on-air, online and direct email) the consumer was directed to the Facebook Page from April 20th to May 19th. The contest instructed them to “Like” to enter to win. The consumer was directed to a form on the Facebook page where they entered to their contact information and an opt-in was included for database development. A confirmation screen shows they entered the contest and they were given multiple chances to “share” the contest (either by posting it on their page or via email or Twitter) for extra chances to win
Susan G. Komen received their largest single day fan accumulation since April of 2010 (Susan G. Komen acquired 86 fans in one day, May 1). In addition, they received 106 entries for their online facebook contest, with 55% opt-ins.
Online on the KOSI 101 Website
•Susan G. Komen received 34,437 banner ad impressions throughout the KOSI 101 website directing visitors to their Facebook page and listed on the KOSI Cares page.
•Alice 105.9, KOSI 101 and 99.5 The Mountain all featured Susan G. Komen in their monthly
Direct to Consumer Email Blast
•A dedicated email was sent out to KOSI’s database of 21,694 listeners specifically for Susan G. Komen.
2,333 of the emails sent were opened and clicked on 296 times for an open rate of 11% and a click
through rate of 13%.
|April KOSI Web Stats||Impressions||CTR|
|Newsletter 5/9 KOSI||2,636||0.42%|
|Newsletter 5/9 KQMT||2,082||0.19%|
|Newsletter 5/16 KOSI||2,216||0.04%|
On-Air with KOSI 101
•KOSI 101 aired 30 branded Susan G. Komen “Know Your Body” Remind Me commercial spots between April 16th and May 13th.