There’s No Business Like Snow Business!
99.5 The Mountain is Denver’s premier outdoor enthusiast radio station. For 2009 and 2010 we were proud to partner with Sports Authority to announce up to the minute daily ski reports where skiers and snowboarders will get the information they need to choose which mountain to ride that week.
Through the integration of a multi-dimensional promotional and on-air campaign, we are able to bring value and excitement to our listeners driving them into stores all season long. The campaign included promotional announcements, on-line streaming, banners and exposure on the Mountain Community Newsletter . These will all worked together to get the word out about winning the two-night ski package to Breckenridge, courtesy of Sports Authority and Breckenridge Grand Vacations!
Listeners were also invited to click on the specialized banner that lead them to the Ski Report page to sign up to win two nights lodging in Breckenridge with two lift tickets and ski rental from Sports Authority. There was a new winner each week. Listeners will also were invited to stop into any Sports Authority Location and register at the Breckenridge Kiosk (which housed a few mini-computers for registration) to be an instant winner of the prize.
This daily ski report allowed Sports Authority and Breckenridge Grand Vacations to be intimately involved with our listeners not only with a sponsorship of this epic report, but with an adjacent :30 ad that highlighted the special opportunity for our listeners.
Sports Authority Received :
• Mention in open and close sponsorship Monday – Saturday (18 total, 6a-7p)
• Adjacent :30 announcement promoting the register to win Breckenridge package (18 total)
• Logo inclusion on homepage link (on 99.5 The Mountain) and corresponding
ski-report specialty page , which included a link to sign up to win the Breckenridge package.
In addition, it will have information about on going into Sports Authority to become
an instant winner.
• Complete creation and production services for :30 announcement
• Coordination of Promotion with Breckenridge Grand Vacations.
• Inclusion on two Mountain Community Newsletters each Month with direct link to web-page
to sign up to win the package. (One winner each day M-F)
• 100,000 Streaming impressions each month, with a direct link to the web-page to sign up