99.5 The Mountain launched the first Sports Authority Golf Experience in June! Listeners were invited to purchase a great day of Golfing at Arrowhead complete with cart, balls, breakfast, lunch, beverages, and prizes on Monday June 28th at a significant discount. Sports Authority was positioned as the Title Sponsor and as helping to bring this great golfing opportunity and experience to our listeners.
The program was well received ! 128 Golf Experiences were bought by our listeners in just a matter of days. In addition, we also conducted a register to win of a foursome at 20 Front Range Sports Authority locations. Hundreds of entries were received!
There is not a radio station in Denver that speaks more directly with the educated, affluent, golf consumer than 99.5 The Mountain.
Date of Tournament: Monday, June 28th, 2010
Location: Arrowhead Golf Course, one of the most premier in Colorado
Time: 7:30am Shotgun Starto
144 Total Golfers
Promotional Announcements and e-mail blasts directed listeners to be among the first to go to 99.5 The Mountain.com to purchase their spot for only $50! (Up to four may be purchased at a time) We limited the event to 144 golfers (including winners and a few representatives.) Two fourssomes were given away via a Sports Authority In-Store Registration. After the event was sold out, recorded and live announcements invited listners to stop into a front range Sports Authority to register to win.
Sports Authority Received
• Twenty-four (24) :30 prime time commercial advertisements (M-Sat 6a-7p, June)
• Inclusion in Thirty (30) promotional mentions on 99.5 the Mountain (June 9-June 21)
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• Customized Register To Win Boxes inside 20 Front Range Sports Authority Stores