Slacker and Steve captured the attention of their huge listening audience by offering them the chance to win up to $5,000 from the Credit Union of Denver Vault- just by guessing the secret sound! Twice per day, Monday through Friday, listeners had the change to guess the Sercret Sound to win cash. The starting jackpot was $500, and each time the game was played without the correct answer, the jackpot grew by $100. Then it’s “Thousand Dollar Thursday’s” where an additional $1,000 was added to the cash prize-for that day only! Credit Union of Denver was integrated throughout this exciting contest as the EXCLUSIVE sponsor. Throughout the contest, listeners were encouraged to visit the Credit Union of Denver’s website for clues (with a bounce back to go to the Alice website and vice versa). While there, they were exposed to all of the great solutions that Credit Union of Denver has for their financial needs. And while it was a “Secret Sound”, on air messaging played up the fact that it’s “NO SECRET” that banking with Credit Union of Denver is a smart choice. Credit Union of Denver played up all of the different product and solutions available to members and encouraged Alice listeners to become a member, just like Slacker! The Secret Sound Contest was clearly a hit and stumped many of out listeners. Therefore, we were able to extend the length of the contest for Credit Union of Denver for an ADDITIONAL week
•The Secret Sound played a huge part in the Slacker and Steve show during the 5 o’clock hour and our listeners were engaged! Three listeners were lucky enough to guess the correct Secret Sound-
•Other listeners had great guesses, but didn’t make the cut- because of the ADDITIONAL week added to the contest, Credit Union of Denver received an ADDITIONAL 24 live mentions from Slacker and Steve.
•Slacker and Steve furthered the hype for the Secret Sound by creating promotional mentions that were
played throughout the campaign. Credit Union of Denver was promised 55 promotional mentions
•Slacker and Steve furthered the hype for the Secret Sound by creating live mentions teasing the contest
The online portion of this campaign was a huge success, with listeners commenting on facebook status’s and enaging in the website everyday.
•The Secret Sound contest was incorporated into multiple digital assets including: Alice A-List
newsletters, a specialty page, banner advertising and an exclusive database email
all designed to drive traffic back to the Credit Union of Denver website.
50,006 impressions, 396 spots
47,409 impressions, 199 clicks, .42% CTR
Open Rate: 5.3%