Entercom Denver partnered with Sam’s Club and their vendors to create a campaign to increase Sam’s Club fundraising efforts for Children’s Miracle Network Hospitals in 2012.
During the key fundraising timeframe for Sam’s Club, Entercom Denver created a vignette campaign that drove traffic to Sam’s Club to donate as well as put on a series of Fundraising Fairs for Children’s Miracle Network Hospitals. The vignette creative utilized a Children’s Hospital Colorado patient to make the emotional connection with the listeners and encouraged more people to stop by Sam’s Club and donate to the cause. The events had lots of fun activities for families like touring emergency vehicles, fun games, and food.
Supporting Vendors included La Favorita; Stokes; Bimbo and Honey Smoked Fish Company.