The entire week that lead up to the Avs home opener against the Detroit Red Wings, listeners learned about the great rewards associated with banking at KeyBank! A high frequency madia campaign highlighting the KeyBank “Relationship Rewards” platform and the opportunity to score tickets to the Colorado Avalanche home opener. Clients of KeyBank have the opportunity to join the “Relationship Rewards” program and with this promotion had the opportunity to “Reward Themselves” with tickets to the Avalanche game.
Clients of KeyBank, were invited to stop into various KeyBank location on October 7th for a pair of tickets to the Av’s season opener. The stations supported KeyBank with social media marketing details
regarding the upcoming ticket giveaways and well as updates on Friday during the morning, mid-day and late afternoon for the busy working professional to visit the branches as well as updates on which branches still had tickets. All stations updated during the day how many tickets were avaliable at each location and continuted to drive traffic to branches that still had tickets.
To generate more exposure to the KeyBank “Relationship Rewards” platform, the stations ran a text promotion for an additional pair of “Glass Seat” tickets to the home opener! When listeners texted in to win the tickets, they received a bounce back message with details of the upcoming ticket giveaway at KeyBank!
•KOSI 101.1 and 99.5 Mountain added a convenient tab on Facebook so the fans could learn about the
contest and event on October 7th for their chance to win Avalanche tickets with KeyBank. Exsiting
customers could refer to this page for information on which locations still had tickets.
• On the 7th of October, 99.5 The Mountain posted about the event and updates about the KeyBank
locations with tickets.
•KOSI 101.1 also posted on their Facebook page the day of the ticket giveaway multiple times about
the various KeyBank locations for tickets.
•KOSI and The Mountain posted about the ticket giveaway the week leading up to the KeyBank event.
• The contest page on both KOSI and The Mountain featured a text to win campaign as well as a link to
the branch locations for the event on October 7th. The specialty page featured the entire event on
October 7th with updates on tickets for each location.