Over 4 weeks during April and May Alice 105.9 encouraged listeners to visit Pixorial and share their Mile High Moments! Listeners were encouraged to submit their video entries to win a Grand Prize from Pixorial!! Contestants were driven to the entry page (housed on Pixorial) through on air spots, banner ads and a specialty page on Alice109.com. High profile Alice personality Howie Drummond got into the action by not only endorsing Pixorial and the contest but also sharing personal videos and encouraging fans to view them! The 3 week contest had daily prize winners and ultimately one person won a grand prize of a mountain vacation staycation in Glenwood Springs, an iPad and a new flip camera!
This campaign was fully integrated into all of the station assets (on-air, online, database marketing, social marketing) to touch the target consumer at every angle!
After the 3 week contest the winner of the Mile High Moments Challenge was….Shine – The Doodle!