Alice 105.9 and Pepsi NEXT partnered together to get Denver consumers to fall in love with Pepsi Next. By using one of the most iconic names in Denver radio, Slacker from Alice 105.9 incorporated on-air whit and chatter, spots, and remote events to increase awareness of the Pepsi NEXT creation.
Pepsi NEXT received website presence through Slacker and Steve page sponsorship, banner ads, and streaming and logo inclusion on contesting elements.
Streaming=65,860 impressions, 392 spots. Display Ads=90,240 impressions, 87 clicks. Newsletter Ads=12,262 impressions, 19 clicks. Bonus Newsletter Ads (1)=2,309 impressions, 2 clicks.