Cardel Homes and Alice 105.9 partnered to bring the “Pay it Forward with Cardel Homes” promotion to Denver. For three weeks, Alice utilized our on-air, on-line and a finale on-site event at Target. The BJ, Howie and Erica Morning Show, Sam Hill Midday and Slacker and Steve’s Afternoon Drive Show invited listeners to nominate someone or a family who has fallen on hard times and deserves/needs a $250 this holiday season. Those 10 winners were then qualified to win the grand prize of a 10 minute and 59 second $1,500 shopping spree at Target this holiday season. The winners of the $250 gift cards were chosen by our jocks and all the winners and their stories were housed on the “Pay it Forward with Cardel Homes” specialty page on Alice1059.com. The final winner had 10:59 to place as many items in their cart totaling up to $1,500 and they won everything in the cart for their family for this holiday season. At the “Pay it Forward with Cardel Homes” finale event at Target, not only the winner shopped, we also had all of the ALICE 105.9 DJ’s as well as some local TV celebrities shop for 10:59 with a list of items that would benefit the Tennyson Center, donating another $4,500 in product to needy families. Press releases were also sent to all local media outlets to get additional media coverage and participation for this event.
•Cardel Homes was promoted live on the Slacker and Steve show and by produced commercials.
•Alice 105.9 and Cardel Homes had the run of Target for the $250 gift card winners and the grand prize
winner to shop for 10 mins and 59 seconds.
•Alice 105.9 was idligent in posting on Facebook about the Cardel Homes “Pay it Forward” campaign.
•Cardel Homes was featured on Alice 105.9’s website with a homepage flipper leading listeners to the
Cardel Homes Specialty Page, newsletter inclusion, streaming online at Alice105.9.com and display
ads within the website.
•The “Pay it Forward event was recorded at the event and had media coverage after the event on a local
•Read is a list of winners and their stories. Winner Stories