99.5 The Mountain partnered with Ultimate Electronics to encourage donations to create a Mountain of Technology” . Listeners were encouraged to recycle their old computers, batteries, other electronics and appliences during this specific timeframe and received a thank you incentive for being responsible about recycling. Ultimate Electronics encouraged new purchases…and thereby highlighted thier new look and concept, by offering a discount on the purchase of new technology when an old one was donated the old.
During the 4 weeks, 99.5 The Mountain promoted the program on air and online and created awareness about the program as well as the details about the on site events at Ultimate Electronics. Two on site events were hosted by Mountain DJs and promotional teams. The onsite events created a timeframe for people to conveniently drop off their electronic items and be rewarded . There was a special incentive available specific to each event (I.e., free restaurant gift card and $10 off a $10 purchase from your business to encourage donations during the specific timeframe). Each person who recycled during the event and donated that day, helped in the building of the Mountain of Technology from Ultimate and 99.5 The Mountain!