Re-think what you thought a “Mom Car” has to look like and challenge the misperceptions of today’s “Mom’s on the Move”, by introducing the Mercedes Benz’ SUV lineup, GL, GLK and M class as a whole new category of Mom cars for today’s Super Moms. Our goal is to educate listeners on the SUV models, form, amazing new functions, sleek design, performance and safety features that are surprisingly, affordable.
Timing: 8 weeks from September 24- November 18, 2012
Mercedes received on air:
• Talent Endorsements = :60s @ 4x / on KOSI / week M-F 6am-9am.
Total of 32 endorsements commercials.
mercedes-live-9-26-dp mercedes-live-9-27 mercedes-live-10-4-dp mercedes-live-10-5 mercedes-live-10-10 mercedes-live-10-11 mercedes-live-10-24 mercedes-live-10-25 mercedes-live-10-26 mercedes-live-11-9
• Supporting Messaging Commercials = :60s @ 21x / station / week. Total of 608 commercials.
(120x M-F 6a-7p; 72x M-F 6a-11p; 72X Sa 6a-7p; 240x M-Su 6a-6a BTA; 80x :10 sec M-Su 6a-7p)
Mercedes received online:
• Video Pre-Roll = 10,000 impressions/station/month. Total of 40,000 impressions
• Internet Radio = 20,000 impressions/station/month. Total of 80,000 impressions
• Rich Media Display Ads = 15,000 impressions/station/month. Total of 60,000 impressions
• Social Media weekly updates with video, blogs, surveys, etc.
|KOSI Web Stats||Impressions||Clicks||CTR||Spots|
|KALC Web Stats||Impressions||Clicks||CTR||Spots|
• Database Email to 65,500 listeners
|Database Email Stats||Sent||Opened||Open Rate||Clicks||CTR|
|November 15, 2012||66,364||4,512||6.8%||122||2.7%|