• A minimum of 20 live promotional announcements on 2/4/11 aligning Macy’s with the
American Heart Association’s Wear Red Day on all 4 Entercom stations with the focus on KOSI and Alice
kosi-js-wear-red-macysmentionfeb3 js-wear-red-park-meadows-macys-2-2-at-10am kosi-wear-red-macys-24-at-05-51am kosi-wear-red-macys-24-at-11-47am
• Live giveaways on KOSI 101 and Alice 105.9
• January 31st, 2011 – February 4th, 2011 on both stations
• 10x total mentions per station (2 per day, per station)
kosi-cherry-creek-theatre-macys-wear-red-giveaway-1-31-at-1241pm kosi-cherry-creek-theater-macys-park-meadows-wear-red-winner-and-mention-1-31-at-1245pm kosi-cheery-creek-theatre-macys-wear-red-giveaway-tease-1-31-at-12-18pm kosi-cherry-creek-theatre-macys-park-meadows-wear-red-tease-1-31-at-1143am
• Mentions as part of Go Red Casting Call
• Logo and link inclusion in KOSI website for the month of February under American Heart
Association section with details of Macy’s alignment with the American Heart Association.
• Social networking support from talent linked to clothing items such as dress and other items.