King Soopers partnered with Entercom Denver to bring Coloradans INCREDIBLE HOMETOWN SUMMER EXPERIENCES! Consumers were encouraged to pick up their COLORADO STICKER at select neighborhood King Soopers Stores and enter the #HOMETOWNSUMMER photo contest. We wanted consumers to show us where their hometown summer takes them! Participants were encouraged to go to their favorite hometown sites, take a selfie with their COLORADO STICKER and post to social media with the hashtag #HOMETOWNSUMMER! Their photo put them in the running for the Grand Prize, of a pair of season tickets to the Denver Broncos. In addition to the grand prize, each week cool local experience such as Rockies tickets, Rockies Batting Practice, Water World tickets, Elitch tickets, concert tickets and more were awarded to participants.