All week leading up to the 2nd home game, listeners learned that KeyBank had THEIR tickets to the game! KOSI 101.1, Alice105.9 and 99.5 The Mountain ran a high frequency campaign driving listeners into KeyBank locations for the opportunity to win tickets.
Prior to the 2nd Home game, KOSI 101.1, Alice 105.9, 99.5 The Mountain teased listeners to make sure they listen and like the stations on Facebook to find out WHERE they could get the tickets! The Thursday before the game at 9am, the stations released the locations of the 12 branches that had tickets to the game. Listeners had to visit the branch managers to get a special paper “key” to find out if they have won tickets. Ticket updates were posted on the station Facebook page letting listeners know which locations still had tickets. That same morning Entercom Denver sent out a database email to over 100,000 listeners that was EXLUSIVE to KeyBank with details of what KeyBank locations to visit to get tickets to the game!!!
Additionally, to generate even MORE buzz. BJ, Howie and Erica hosted the highly successful “Rocky Shot” at the Cherry Creek KeyBank. Listeners had one more opportunity for tickets by visiting the KeyBank in Cherry Creek during the lunch hour to face off with Rocky for the “Rocky Shot” to win tickets.