All week leading up to the Nuggets/Heat game, listeners learned that there are rewards to banking with KeyBank! Prior to the January 13th game, we ran a high frequency media campaign highlighting the ticket giveaways to KeyBank customers. All they had to do is stop by a participating KeyBank location on January 13th for the chance at a pair of tickets to the Nuggets/Heat game. All information about branch locations and available tickets were listed on the station websites leading up to the big day. On Friday, January 13th, KeyBank customers visited a participating branch to pick up their tickets. Stations supported with social media marketing of the details about the upcoming ticket giveaways as well as updates on Friday during morning, mid-day and late afternoon when the busy working professional has time to visit the branches!! All stations updated throughout the day how many tickets had been given out at each location continuing to drive traffic to branches that still had tickets.
•Alice 105.9 and 99.5 The Mountain updated the KeyBank specialty page throughout the day with which
locations had tickets availiable and how many at each site.
•Mike Casey from 99.5 The Mountain and the BJ, Howie and Jamie morning show on Alice 105.9 made
mentions in the jock box on the homepage of the websites.
•The KeyBank Nuggets ticket giveaway was listed on the Alice 105.9 and 99.5 The Mountains contest
•Facebook kept the social media followers in the know about the tickets with updats throughout the
day with a link to the specialty page.
•Promotional mentions were made in the week leading up to the event to keep listeners excited about
the ticket giveaway.
•Commercials were produced and played on 99.5 The Mountain.
•Commericals were also produced and played on Alice 105.9.