Be a superhero for kids.
Did you know you have a super power? You have the power of friends and family who believe in you and support you. But abused children don’t feel that power. They don’t have the power to ask for help or to make the abuse stop. But together we have the power to give them back their childhood. Use your super powers to stop abuse. Support the Kempe Foundation.
The Kempe Foundation partnered with KOSI 101.1 to bring a 1 day fundraising event to the Denver market on Friday, April 11th! Leading up to the event, The Kempe Foundation ran a bank of vignette commercials that showcase the mission of The Kempe Foundation and made the emotional connection with the listeners while relating stories of victims of child abuse and neglect.
Kempe Foundation Received:
• 60x :60 Commercials that aired in advance of the Radiothon included mention of US Bank. (25x M-F 6a-7p; 25x M-Su 6a-12m and 10x Sa-Su 6a-7p)
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• Pre Event Interview on the Murphy and Denise Morning Show
• 55x total KOSI Promotional Announcements (40x 3/28-4/11; 15x 4/7-4/10)
• Streaming Promos – content about Child Abuse Prevention and Kempe filler content amount of mentions is based on availability – 20x min. will run on all 4 stations streaming
• Radiothon with Murphy and Denise Morning Show from the KOSI Studio — 2 breaks per hour will be dedicated to Kempe (24x breaks soliciting for donations. 6a-6p)
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• Matching commercials (60x :60s with US Bank inclusion) on KOSI 101’s online radio station.
|Streaming||10,520 impressions||109 Commercials|
• 5,000 impressions for pre-roll video ( 15 sec) of Murphy & Denise in superhero costumes at www.kosi101.com encouraging participation
|Video Pre Roll||5,010 impressions||20 Clicks|
• “Be a Superhero for Kids” home page ” Flipper” and Specialty Page at KOSI 101.com with details on the Radiothon, donate links
• Inclusion in 2x Club KOSI Newsletters promoting the radiothon event
|April 2nd||11,767 sent||1,823 opened||15.5% open rate||373 clicks||20.5% click thru rate|
|April 9th||11,692 sent||1,149 opened||9.8%% open rate||50 clicks||4.35% click thru rate|
• Dedicated e-mail to be sent to the ENTIRE Entercom Database encouraging participation
|Dedicated Email||38,987 sent||4,906 opened||12.6% open rate||57 clicks||1% click thru rate|
• Social Marketing with posts on how to support Be a Superhero for Kids, Radiothon and coverage of the human blue ribbon.
• Inclusion of Kempe events on KOSI Event Calendar: Be a Fool for Kids, Radiothon Event and Kempe Gala