Just Ask Childrens 2015
Entercom Denver and Children’s Hospital Colorado teamed up for a on-going content partnership on Alice 105.9 with top afternoon drive personality Slacker as the brand ambassador, disseminating information on a monthly basis that was consistent with the overall Children’s Hospital Colorado messaging strategy.
January: Colds
Children’s Hospital Colorado’s pediatric experts answer top questions from parents about colds, asthma and other respiratory issues
| On Air Reach | Adults 18+ | 394,200 | 16.7% |
| Women 25-54 | 156,300 | 23.9% | |
| Cumulative Campaign Reach | Adults 18+ | 800,200 | 34.4% |
| Women 25-54 | 302,500 | 46.9% |
| January Banner Ads | 26,527 impressions | — | 57 clicks | 0.09% CTR |
| January Facebook | 4,267 reach | 2 shares | 79 clicks | 10 likes |
December: Babies
Children’s Hospital Colorado’s pediatric experts answer top questions from parents in their quick guide to your child’s health.
| On Air Reach | Adults 18+ | 348,700 | 14.7% |
| Women 25-54 | 142,900 | 21.9% | |
| Cumulative Campaign Reach | Adults 18+ | 796,800 | 34.3% |
| Women 25-54 | 301,000 | 46.7% |
| December Banner Ads | 26,060 impressions | — | 47 clicks | 0.18% CTR |
| December Facebook | 1,218 reach | 0 shares | 18 clicks | 1 likes |
November: Kids’ Sports Questions Answered
What age should kids start playing sports, and should you let them quit? What sports have the highest risk of injury? What about the lowest? And is it worth it to shell out for expensive gear? The pediatric experts at Children’s Hospital Colorado’s Sports Medicine Center answer these questions and more.
| On Air Reach | Adults 18+ | 418,400 | 17.7% |
| Women 25-54 | 174,400 | 26.7% | |
| Cumulative Campaign Reach | Adults 18+ | 800,000 | 34.5% |
| Women 25-54 | 302,400 | 46.9% |
| November Banner Ads | 26,008 impressions | — | 43 clicks | 0.17% CTR |
| November Newsletter | 13,906 sent | 2,847 opened | 385 clicks | 19.08% open rate |
| November Facebook | 4,267 reach | 2 shares | 79 clicks | 10 likes |
October: Kids’ Health Myths Debunked
Kids’ Health Myths Debunked- When are home remedies effective, and which ones? Can whiskey on the gums help teething? And what’s this I hear about vaccines? Our experts take on kids’ health rumors and set the record straight.
| On Air Reach | Adults 18+ | 442,100 | 18.7% |
| Women 25-54 | 186,100 | 28.5% | |
| Cumulative Campaign Reach | Adults 18+ | 787,100 | 34.0% |
| Women 25-54 | 298,100 | 46.4% |
| October Banner Ads | 56,199 impressions | — | 74 clicks | 0.13% CTR |
| October Facebook | 4,827 reach | 6 shares | 138 clicks | 19 likes |
September: Teen 101
Teen 101 – Top parenting FAQs. Worried about raising a teen? You’re not alone! That’s why we’re answering parents’ top questions. See what our experts have to say about helping teens thrive.
| On Air Reach | Adults 18+ | 430,000 | 18.6% |
| Women 25-54 | 182,100 | 28.4% | |
| Cumulative Campaign Reach | Adults 18+ | 769,400 | 33.3% |
| Women 25-54 | 291,300 | 45.4% |
| September Banner Ads | 391 impressions | — | 0 clicks | 0.00% CTR |
| September Newsletter | 14,919 sent | 2,847 opened | 385 clicks | 19.08% open rate |
| September Facebook | 4,734 reach | 2 shares | 85 clicks | 11 likes |
August: Bullying
When does bullying start? How can you help a bullied kid? What if your kid is the bully? Up your bullying I.Q. with expert answers from Just Ask Children’s.
| On Air Reach | Adults 18+ | 421,900 | 18.3% |
| Women 25-54 | 169,100 | 26.3% | |
| Cumulative Campaign Reach | Adults 18+ | 744,400 | 32.3% |
| Women 25-54 | 283,400 | 44.2% |
| August Banner Ads | 1,768 impressions | — | 4 clicks | 0.23% CTR |
| August Newsletter | 15,840 sent | 1,912 opened | 104 clicks | 12.07% open rate |
| August Facebook | 6,039 reach | 9 shares | 462 clicks | 26 likes |
July: Toddlers
Toddlers sure do keep us on our toes! From tantrums and food allergies to potty training and bedtime, we have tips to keep your toddler safe and happy.
| On Air Reach | Adults 18+ | 405,400 | 17.6% |
| Women 25-54 | 160,200 | 25.0% | |
| Cumulative Campaign Reach | Adults 18+ | 716,900 | 31.1% |
| Women 25-54 | 277,000 | 43.2% |
| July Banner Ads | 5,939 impressions | — | 12 clicks | 0.20% CTR |
| July Newsletter | 16,133 sent | 1,697 opened | 90 clicks | 10.52% open rate |
| July Facebook | 8,760 reach | 2 shares | 102 clicks | 13 likes |
June: Internet and Home Safety
Are you struggling with setting limits on internet use and educating your kids about online pitfalls? Our expert, Philip O’Donnell, MD, helps you navigate the complexities of parenting in the internet age.
| On Air Reach | Adults 18+ | 362,800 | 15.7% |
| Women 25-54 | 153,300 | 23.9% | |
| Cumulative Campaign Reach | Adults 18+ | 685,300 | 29.7% |
| Women 25-54 | 271,600 | 42.3% |
| June Banner Ads | 16,050 impressions | — spots | 35 clicks | 0.22% CTR |
| June Newsletter | 15,916 sent | 2,200 opened | 142 clicks | 13.82% open rate |
| June Facebook | 4,968 reach | 3 shares | 83 clicks | 15 likes |
May: Sports and Exercise
Wondering if you should let your kid play football, or what the best physical activity is for kids? Just Ask Children’s has your answers
| On Air Reach | Adults 18+ | 368,000 | 15.9% |
| Women 25-54 | 155,500 | 24.2% | |
| Cumulative Campaign Reach | Adults 18+ | 656,400 | 28.4% |
| Women 25-54 | 262,300 | 40.9% |
| May Banner Ads | — impressions | – spots | — clicks | — CTR |
| May Newsletter | 16,104 sent | 2,002 opened | 203 clicks | 12.43% open rate |
| May Facebook | 14,120 reach | 3 shares | 656 clicks | 25 likes |
April: Positive Parenting
Parenting is rewarding, fulfilling and challenging… but it doesn’t have to be a battle. Having positive strategies to deal with tantrums, meltdowns and other undesirable behavior can help. Treating discipline as education helps children learn appropriate behaviors and can have lasting benefits.
| On Air Reach | Adults 18+ | 391,600 | 17.0% |
| Women 25-54 | 177,600 | 27.7% | |
| Cumulative Campaign Reach | Adults 18+ | 611,200 | 26.5% |
| Women 25-54 | 247,900 | 38.6% |
| April Banner Ads | — impressions | — spots | — clicks | — CTR |
| April Newsletter | 16,282 sent | 1,440 opened | 127 clicks | 8.84% open rate |
| April Facebook | 48,016 reach | 49 shares | 721 clicks | 113 likes |
March: Measles and Vaccinations
In the year 2000, the US Center for Disease Control formally declared measles eradicated in this country. OK, so why is a new outbreak of measles making national news all of a sudden? Learn more about measles, vaccinations and the simple steps you can take to ensure the health of your family.
| On Air Reach | Adults 18+ | 366,700 | 15.9% |
| Women 25-54 | 149,500 | 21.9% | |
| Cumulative Campaign Reach | Adults 18+ | 512,900 | 22.2% |
| Women 25-54 | 206,000 | 32.1% |
| March Streaming | 43,824 impressions | 51 spots | 0 clicks | 0.0% CTR |
| March Banner Ads | 28,589 impressions | – spots | 217 clicks | 0.76% CTR |
| March Newsletter | 16,668 sent | 1,741 opened | 40 clicks | 10.45% open rate |
| March Facebook | 10,492 reach | 3 shares | 656 clicks | 25 likes |
February: Child Advocacy
Experts from Children’s Hospital Colorado have the answers to top parent questions about nutrition for kids including celiac disease, picky eating, food allergies, and what to do if your child is not eating enough.
| On Air Reach | Adults 18+ | 327,200 | 14.2% |
| Women 25-54 | 140,500 | 21.9% | |
| Cumulative Campaign Reach | Adults 18+ | — | — |
| Women 25-54 | — | — |
| February Streaming | 69,370 impressions | 500 spots | 0 clicks | 0.0% CTR |
| February Banner Ads | 20,747 impressions | – spots | 147 clicks | 0.71% CTR |
| February Newsletter | sent | opened | clicks | % open rate |
| February Facebook | 85 saw post | 0 shares | 150 clicks | 5 likes |
