Jason’s Deli partnered with Alice 105.9 and Entercom to develop a successful campaign for Jason’s Deli 15th Year Anniversary. Through the utilization of radio, Alice 105.9 helped build brand awareness for Jason’s Deli while bringing new customers into the doors of the 6 Denver Metro locations. Jason’s Deli demonstrated their support to The Children’s Hospital by raising $1,966 for The Children’s Miracle Network. This campaign was promoted on Alice 105.9 through on-air commercials and online elements.
Dates: October 5th – October 10th, 2009
Thirty (30) :60 commercials
• 3x M-F 6a-10a
• 3x M-F 10a-3p
• 4x M-F 3p-7p
• 3x M-F 6a-12m
• 2x Sat 8a-2p
• 10x M-Sa 6a-12m
• BONUS of 5x M-F 6a-7p
153 texted the word JASON during one week campaign
46 replied INFO to receive more information
27 text messages were redeemed (17% Redemption Rate)
15,000 streaming commercials/banner ads on www.alice1059.com
Children’s Miracle Network
Over the course of this campaign, Jason’s Deli was able to raise $1,966 for The Children’s Miracle Network.