What is that Sound?

Isle of Capri will receive:

§EXCLUSIVE sponsorship of the “What is that” promotion for 4 weeks in July (starting 7/6/09)

§Included in a minimum of 224 on-air promotional announcements (combination live/recorded) to air over the 4 week timeframe

§Inclusion on ALL “What is that” web components including specialty page

§Inclusion in text message bounce back as sponsor of the “What is that” promotion to the Alice text addicts

§Inclusion in a minimum of (4) Alice A List Newsletters to database of over 42,000 listeners as sponsor of the promotion