I-25 KIA owned Holiday on Denver’s top radio stations with I-25 KIA’s Keys to Christmas! During the month of December I-25 KIA with Alice 105.9, KOSI 101.1 & 99.5 The Mountain promoted Keys to Christmas where one winner won a brand new KIA Soul! Through on air and online promotions listeners were invited to register on a KEY TO CHRISTMAS specialty page for a chance to win a visit from our team. . Throughout the month of December we randomly selected three locations per week from the registrations and then one of our DJ’s headed out with the promo team to award 5 keys at that location. Locations could be business’, malls, skating rinks, Christmas Tree lightings, restaurants etc.
Over the course of three promotional weeks 45 Keys were handed out. Then all of those key holders were invited to a special party on Saturday, January 3, 2015 at I-25 KIA. At the party each person was able to give their key a try and with one key starting the new car!
I-25 KIA received:
• Live and pre-recorded promotional announcements on-air per day
• Website banner ads on all three stations throughout the month of December
• Streaming ads on all three stations throughout the month of December
• Home Page Flipper promoting I-25 Keys to Christmas
• Micro-Site page for contest details and registration
• Social Media supporting I-25 KIA Keys to Christmas Promotion
• Inclusion in each stations e-newsletter
• Three (3) key stops each week to drop of I-25 KIA Keys to Christmas
• I-25 KIA Keys to Christmas on site giveaway at dealership