The Hudson Gardens’ Concert Series is BIGGER and BETTER than ever. We’re ready to rock your summer with sixteen amazing concerts with twenty two national recording artists at the Hudson Gardens outdoor amphitheater, providing unforgettable entertainment for concert. goers all summer long.
On Air Promotional Announcements
o April 4th – April 10th : Tease
o April 11th – April 17th : Concert Announce/Launch of Series
o April 18th – April 24th : Promotion of Pre Sale
o April 25th – May 1st : Promotion of General On Sale
o Total Announcements: KALC – 60, KQMT – 140, KEZW – 80, COMEDY – 60
Stations promoted the Summer Concert Series through our RDS Feed (Radio Data Signal).
o Dates: April 11 – May 31
KQMT Feature: Summer of Music Giveaway
Each hour on Launch Day, The Mountain did a music feature highlighting an artist playing at the concert series. The Mountain gave listeners background on the artist and ticket information. Live promotional announcements ran throughout the day promoting the series, The Mountain Pre-Sale and the General On Sale.
o Date: April 11, 2016, 6am- 9am, 12pm – 7pm.
o Announcements: 24
Web Inclusion: Events and Specialty Pages
Stations promoted the Summer Concert Series on their websites. The entire Summer Concert Series was posted on our Concert Calendar pages with links to ticket purchase. A Summer Concert Series post was also placed on our Events Page with link to Hudson Gardens.
Home Page Flipper
Feature graphic on the Stations home pages
Home page navigation
A special link was included in the stations navigation at the top of the page under the events header.
Home Page Take Over
The stations promoted the Summer Concert Series with a Home Page take over on the Series Launch Day. Home page prominently featured Hudson Gardens and the Summer Concert Series with special side panel graphics.
Stations sent a Newsletter to their database dedicated to the Hudson Gardens Concert Series. The newsletter promoted the series, the Station’s special Pre-Sale, the on sale to the General Public, and the special Online Contest to win a season pass to the series.
Inclusion in station newsletter for on sale
Stations provided content in a station newsletter. Promotions included concert and ticket purchase details.
Online contest to our database that awarded 1 lucky winner a season pass to the Hudson Gardens Summer Concert Series. The Contests linked to Hudson Gardens and the summer concert Series. The promotion included live and recorded promotional announcements supporting the contest and the concert series.
o Dates: April 11th – May 6th
o Announcements: KALC – 28, KQMT – 30, COMEDY – 28, KEZW – 40
Stations promoted concerts through our social networks. Promotions included concert and ticket purchase details.