KOSI 101 partnered with the Ronald McDonald House of Denver and Guaranty Bank and Trust in entering the 4th annual radiothon! This year in 2011 we raised over $100,000 which is 4,600 nights of stay at the Denver House. With four years of success behind us, the Denver community embraced us yet again in this amazing partnership to support fundraising efforts of the Ronald McDonald House which is located near the new Children’s Hospital on the Fitzsimons Campus. As the Piggy Bank Sponsor, Guaranty Bank and Trust aired :60 second commercials in the weeks leading up to the Radiothon. All messages encouraged people to listen to the Radiothon on November 16th to learn how they could help. Guaranty Bank and Trust was the Piggy Bank Sponsor during the 13 hour Radiothon. Guaranty Bank and Trust provided listeners an incentive to call-in.
•KOSI broadcasted live from the Children’s Hosiptal for the Ronald McDonald Radiothon.
•Guaranty Bank and Trust ran the following commercial on KOSI for the Radiothon and to promote the
Piggy Bank sponsorship for the Ronald McDonald Radiothon.
•The Ronald McDonald radiothon had many great visitors and new guests to tell their stories on the
•Guaranty Bank and the Ronald McDonald Radiothon was featured on the KOSI website through a
specialty page, banners and ads on the various KOSI pages.
•Guaranty Bank and the Radiothon were featured in the KOSI newsletter which was sent out to entire
KOSI newsletter database.
•The Ronald McDonald Radiothon was featured on KOSI’s facebook page highlighting Guaranty Bank as
the Piggy Bank Sponsor.