Timing: September/October, 2010- 4 weeks
Overview: Moms deserves a break for surviving the summer! With the kids finally back to school, during September/October Alice 105.9 made it all about the girls with amazing “Girls’ Getaways” available at Walgreens! Consumers had the chance to win one of 3 trip packages and a grand prize SPA vacation fly-away in AZ with a guest! Listeners were directed to Walgreens to look for all the information to text-in to win!
2x – “Mountain Staycation ” – 2 night stay at the Lodge and Spa at Cordillera. And also a
50 min. spa treatment.
1x – “Downtown Denver Show Stopper” – Overnight Stay at a downtown hotel, dinner at Sullivan’s
Steakhouse and tickets to King Tut
1x – GRAND PRIZE :
Round trip air fare for 2 to Tuscon , AZ and lodging and treatments at the Westin La Paloma
Resort & Spa.
• A bank of 134 commercials on Alice 105.9 FM . 50% of the spots supporting the contest and
driving traffic to Walgreens., non-coke branded and 50% with Coke Product branded spots.
• 60s supporting contest to air: M-F 6a-7p-12x; M-Su 6a-12mid- 25x;
M-Su 6am-6am- 20x; Sat- Sun 6a-7p- 10x.
• Coke Product Branded spots : 10s airing-M-F 6a-7p- 12x, M-Su 6a-7p- 15x,
Sa-Su 6a-7p- 10x; :05s to air- M-F 6a-7p- 10x and Wed- Su 6a-7p- 20x.
Coke 2 Coke 1 Coke3 Coke 5
• Specialty Page with the contest information on the Alice 105.9 site throughout the promotion
• Streaming Campaign delivering 30,000 impressions over the 6 weeks, Included 300x 250 banner
with link to the specialty page.
• Banner advertising on www.alice1059.com delivering 30,000 impressions .
Banners link to the specialty page.
102 Total Text Entries