Over 4 weeks during May & June, KOSI 101, Alice 105.9 and 99.5 The Mountain DJs swapped their rides at their local Ford Stores and shared their great driving experiences with their listeners! Their fans even viewed their video diary on the station sites to see what it’s all about!!
Then, to engage people in the market for a new vehicle, listeners were encouraged to submit their video entry to “Win a Ride” from their local Ford dealers!! The only requirements – they provide a video entry of why they need/deserve a new Ford , AND they need to film in front of the Ford they specifically want to win! There were 3 weeks to submit an entry, a week of voting on 5 finalists and ultimately 1 person will won a new vehicle courtesy of Rocky Mountain Ford stores!
This promotion created a big buzz in the market with the collective reach of over 1 million adults with KOSI, Alice and The Mountain. Plus the viral nature of user -generated video expanded the reach even further. Most important, it gots car shoppers on the lots, driving traffic of qualified consumers to the local dealers!