What’s in the Mystery Box?
The questions all KOSI listeners were wondering. What’s in that I-25 KIA Mystery Box? KOSI and I-25 KIA gave listeners the chance, though various outlets, to be 1 of 30 lucky contestants to find out! KOSI pre-promoted the contest from 5/12 -5/18 and began contesting on Monday 5/19. Each weekday KOSI DJs qualified 4 listeners per/day by promoting the Mystery Box and asking listeners to call in to qualify for their chance to win the mystery prize. Over the course of two weeks a total of 30 listeners qualified on-air and won a $50 gas card. All qualifiers were then invited to join KOSI 101 at the BIG MYSTERY BOX Reveal event at I-25 KIA on Saturday May 31st. We aired nine (9) promos on-air per/day during the 21 day window. Promos included fun hints and/or drive listeners to the I25 KIA website for clues. At the remote broadcast qualifier discovered that there were 30 wrapped prizes in the box that each was able to choose from! All together the prizes equaled between $9,000 – $10,000.
Promotional support will include:
• One hundred and forty seven (147) promotional announcements on KOSI 101FM
• One hundred and forty seven (147) promotional announcements online on KOSI101.com
• Customized contest promotion on the KOSI Flipper for the three week promotional window of the contest – directing listeners to a splash page with details
• Facebook posts throughout the contest period
• Inclusion in 2x Club KOSI Newsletter during the promotion
• KOSI personalities talked about the promotion and also qualified 4 listeners live on air each day who won a $50 gas giftcard as well as an invitation out to I-25 KIA to find out if they were the winner of the What’s In The Box promotion
• Rules and promotional logistics
Promotional Value: $56,950
Your Sponsorship Of KOSI’s 80’s Weekends Includes:
• I-25 KIA name inclusion in 20 promos to run Monday-Friday for a week 5/5-5/9 pre-promoting the 80’s Weekend each week (80 total promos)
• I-25 KIA name inclusion in a minimum of 48 promos to run during the KOSI 80’s Weekend.
• I-25 KIA logo inclusion on the KOSI website front page flipper promoting the 80’s weekend for one week.
• Newsletter inclusion of I-25 KIA as the sponsor of I Love the 80’s Weekend.
Promotional Value: $22,500