Alice 105.9 captured the attention of a HUGE listening audience by offering them the chance to win up to $5,000 from the KIA I-25 Vault- just for guessing the SECRET SOUND! Twice per day, Monday through Friday, listeners had the chance to take a guess at the SECRET SOUND to win the cash. The starting jackpot was $500, and each time the game was played without the correct answer, the jackpot grew by $100. Then it was “Thousand Dollar Thursdays” where an additional clue was given and an additional $1,000 was added to the cash prize- for that day only- for anyone who guessed correctly! Who wouldn’t want to play??
Dates: March 10th – March 28th
• Nine (9) recorded promotional announcements per day Monday – Friday Total of 135 recorded promotional announcements
• A minimum of six (6) promotional announcements per day on Saturday and Sunday Total of 24 promotional announcements
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• A minimum of three (3) live promotional announcements per day Monday-Friday Total of 45
• 1-3 Facebook posts per day on ALICE Facebook page
• Home page flipper – banner promoting the contest 3/10-3/28
• Website page linked from ALICE website customized for the contest linked to and from I-25 KIA website.
• Wrong guesses will be posted each day (clues were posted on I-25 KIA site).
• In addition as determined by official rules – station provided hints or clues related to the Secret Sound from time to time.
• Inclusion in a minimum of two E-Blasts to the ALICE database
• ALICE will provide the $5,000 cash prize awarded on behalf of I-25 KIA