Denver Diamond Dash
brought to you by Williams Jewelers and BJ, Howie & Erica

The 1st Annual Denver Diamond Dash brought to you by Williams Jewelers and BJ, Howie & Erica was a fully integrated and supported event. Alice 105.9 promoted this event on-air, online and onsite for 4 weeks (Monday August 17th - Monday September 14th). Week one the Denver Diamond Dash was teased on-air and teased in the newsletter on 8/19. Week two the event was announced and briefly described on-air and online (”flipper” on the homepage and information on the BJ, Howie & Erica page). BJ, Howie & Erica encouraged listeners to head to www.alice1059.com for their chance to enter the Denver Diamond Dash from Williams Jewelers. Weeks three and four specific “love stories” were read on-air and the lucky listeners were awarded $200 gift cards from Williams Jewelers (prompting them to physically go into the store). On Saturday September 12th BJ, Howie & Erica and the Alice promotion team were onsite pumping up participants and getting them ready for the time of their lives! It was an unforgettable day that many participants claimed was the “most fun I’ve ever had!”