Denver Community Credit Union utilized Alice 105.9 and KOSI 101.1 to promote that they are the credit union that understands and can lessen the financial demands and stress of the holidays. To entice new customers to join Denver Community Credit Union and increase the engagement of current members, Denver Community Credit Union featured 3 specific products and services that can help new and current members financially during the holidays:
– Visa Credit Card
– New Debit Card product (with a high APY)
– Auto Refi program (with delayed payments for 90 days)
Through a campaign that utilized on-air, online, database and social marketing platforms, Denver Community Credit Union was able to speak to the listener base through multiple touch points.