Alice 105.9 and Del Taco teamed up for Del Taco’s Go Bold Win Big Contest. During this 4 week promotion Alice listeners were encouraged to enter to win the Grand Prize of a ‘09/‘10 ski pass at a Colorado Ski Resort. Listeners entered at Colorado Del Taco locations or at one of the two remotes.
At each remote, the first 50 people to show up had their chance of winning a $500 giftcard and other prizes including ski accommodations from Vail All The Love.
Also throughout the promotion, listeners were encouraged to text in to receive Del Taco offers exclusive to Alice listeners (buy one get one free Classic Taco), constantly driving traffic to Del Taco.
Timing : August 3rd – August 30th, 2009