Dave and Buster’s has been redesigned and Alice was apart of it! By interlacing Dave and Buster’s with the cool, hip afternoon drive show with Slacker and Steve, it gave a new meaning to Dave and Buster’s, one that went hand in hand with their redesign and reaching their target demographic of the 21-34 year olds. Leading up to the unveiling of the redesigned Dave and Buster’s, Slacker and Steve enticed listeners with the idea of throwing their holiday/office party at Dave and Buster’s, Slacker and Steve’s Makeover Takeover! On Air contests decided which listeners would be lucky enough to attend. A text campaign was also put in place for the opportunity to bring 2-3 friends, a $10 gaming card, a free drink and an appetizer to share. Then to further the saturation in Denver of the redesigned Dave and Buster’s, Alice 105.9 joined forces with Dave and Buster’s to host Tour of the West to watch the Broncos game with Slacker and Steve. Five listeners were awarded an on air prize pack of premier seating for them and four friends with a $50 trade card for food and beverage on game day.
• Promotional mentions and live mentions were made regarding Tour of West at Dave and Busters.
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•A live mention was made about Tour of the West at Dave and Busters.
•Dave and Busters Makeover Takeover was a huge hit and was promoted live by Slacker and Steve on
their afternoon show.
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•Makeover Takeover was a huge hit with Slacker and Steve integrated throughout the packed venue.
•Tour of the West at Dave and Busters was a huge sucess and was only fueled by the amazing Broncos
game engaving redesigned Dave and Busters in the Denver community.
•The Makeover Takeover “tookover” Alice 105.9’s homepage for a day and was posted on our events
page, in the newsletter and a specialty page.
•Tour of the West at Dave and Busters had a flipper on the homepage with a specialty page that gave
all the information listeners needed for the event.