There is no bigger radio station in Denver than KOSI during Christmas Music programming! Credit Union of Denver took advantage of this key time presented KOSI’s 12 Choirs of Christmas where children’s choirs from area Middle Schools and High Schools sing the music of the season. Listeners will be encouraged upload their school’s choir and to vote for their favorite choir on the 12 Choirs of Christmas page. The winning school won a $2,500 donation to their Music department from Credit Union of Denver!! Plus, the winning choir was given the opportunity to perform at Zoo Lights! While listeners were voting for their favorites, they could also register to win tickets to Zoo Lights courtesy of Credit Union of Denver!
Credit Union of Denver Received:
• Inclusion in a Bank of (80) Eighty live and recorded station promotional announcements promoting The 12 Choirs of Christmas presented by Credit Union of Denver
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• Bank of (78) :30 second commercials. (30x M-F 6a-7p; 30x M-Su 6a-12mid; 18x Sa-Su 10a-7p)
• One “KOSI for a day” sponsorship where the Christmas Music of KOSI is brought to you by Credit Union of Denver. Includes (24) top of the hour mentions and (24) :10 second commercials.
• “12 Choirs of Christmas” Specialty Page on the KOSI website
• Register to win for Zoo Lights Tickets
• Home Page Navigation to the specialty page through customized flipper
• Display advertising campaign to run on www.kosi101.com with a minimum of 20,000 impressions.
• Streaming commercials to run on www.kosi101.com with a minimum of 20,000 impressions.
|Display Ads – Run of Site||16,816||19||0.11%||—|
|Home Page Ads – KOSI for a Day||3,071||1||0.03%||—|
• Inclusion and name mention in (2) Club KOSI newsletters sent out to over 30,000 listeners
• Dedicated e-mail with a special offer on December 3, 2013
|11,085 sent||2,077 opened||19.0% open rate||36 clicks||1.7% CTR|
• Branding at Zoo Lights
• 12 Choirs Results
|1,207 Players||22 Submissions||42,788 Votes|