Compassion teamed up with Jackie Selby on KOSI for listeners to understand the importance of Compassion and learn about the organization. With on air live mentions and commercials as well as online marketing through social media, the KOSI webpage and direct emails- Compassion was able to raise $9,100! Over the course of the campaign, the Compassion message reached over 970,000 listeners 18 and older!
(Source: Scarborogh HOL 11)
•Compassion was featured on KOSI 101via digital streaming, banner ads, specialty page and
•Jackie Selby blogged about Compassion as well as posted on Facebook about the organization.
•KOSI 101 sent out a dedicated email to their email database of over 20,000 listeners, 1,721 emails
were opened and the email was clicked on 39 times.
•Jackie Selby interviewed Compassion’s spokes person on KOSI 101 to inform listeners about the
organization and to raise money.
•Live mentions were also made about Companssion by Jackie Selby during her Midday show and the
•Commercials were produced and played on air for Compassion International for additional support
From our KOSI listener:
“I do want to compliment you on your partnership with Compassion International for the Christmas
season. I plan on making a donation because I do think this is a worthy cause. Thanks for doing it.
-Jennifer Mack, KOSI Listener