Jingle Bells, We Wish You A Merry Christmas, Deck the Halls…they’re all tunes we know and love, and are hallmarks of the holiday season. The Colorado Lottery together with Entercom Denver, gave our 1.4 million listeners the chance to $5,000 with Colorado Lottery’s Jingle Jackpot: Your Ticket to Holiday Happiness! To enter, listeners simply need to make an original “jingle” about why Holiday Scratch and/or Holiday Raffle make the perfect holiday gifts, sung to their favorite holiday melody. Once they submit their entry into the “Jingle Jackpot” contest Entercom stations encouraged listeners vote on their favorites. Entrants campaigned for votes to make all of these original “jingles” for the Lottery go viral. The campaign was fun and engaging and was the perfect last minute push for the perfect last minute gift!