Deck the Halls, Jingle Bells, We Wish You A Merry Christmas…they’re all tunes we know and love, and are hallmarks of the holiday season. This Holiday season the Colorado Lottery, Alice 105.9, KOSI 101.1, 99.5 The Mountain partnered together and created Hoilday Jingles Made From Scratch, connecting scratch tickets to the music of the season. This exciting program reminded consumers to purchase tickets with a fun user- generated video contest! The Lottery together with Entercom, gave our 1.5 million* listeners the chance to “Stuff Their Stocking” with $5,000 for the holidays! To enter, they simply needed to make an original “jingle” about why Scratch tickets make the perfect holiday gift, sung to their favorite holiday melody. Once they submited their “Holiday Jingle Made From Scratch,” Entercom stations urged listeners vote on their favorites, and entrants campaigned for votes to make all of these original “jingles” for the Lottery go viral. The campaign was fun and engaging and was the perfect last minute push for the perfect last minute gift!