Timing: April – June 2015
Objective: Drive vehicle sales and generate excitement around the Kia brand through the Colorado Kia Dealers partnership with Entercom!
Target: Adults 25-54
Strategy: Entercom Denver integrated the KIA brand into the fabric of KOSI 101, KALC Alice 105.9 and KQMT 99.5 The Mountain! Colorado KIA Dealers had ownership of the stations by utilizing all on-air assets all the stations had to offer; heavy DJ Endorsement schedules, KOSI 101 exclusive Studio Naming Rights, The Mountain 180 ownership, on-air station features, Colorado Adventure and Pepsi Suite promotions, streaming & digital elements and Community Sponsorship!