Timing: January – March 2015
Objective: Drive vehicle sales and generate excitement around the KIA brand through the KIA partnership with Entercom!
Target: Adults 25-54
Strategy: The KIA brand was integrated in to the fabric of KOSI 101, KALC Alice 105.9 and KQMT 99.5 The Mountain! KIA had ownership of the stations by utilizing all on-air assets Entercom had to offer; heavy DJ Endorsement schedules, KOSI 101 exclusive Studio Naming Rights, The Mountain 180 ownership, on-air station features, Mountain Adventure and Pepsi Suite promotions, streaming & digital elements and Community Sponsorship!