For 13 weeks over the summer, Chevy was the EXCLUSIVE Automotive Sponsor for the Hudson Gardens Summer Concert Series! 12 Great Bands, a 4th of July family event and one of the best outdoor concert venues in Denver. There was no better way to showcase the Chevy line-up of vehicles than at the Hudson Gardens Concerts and Denver’s Top Radio stations!
Chevy Dealer Sponsorship Activation
• Vehicle Display: 3 vehicles in prime location for each concert
• Chevy VIP Parking: 4 spaces was marked off at the front of the parking lot for each event.
• Chevy On Site Text Contest: Every attendee that checks out a Chevy vehicle at the event will had the
opportunity to win dinner and tickets to the next Hudson Gardens Concert. When listeners texted they
receive a bounce back Chevy sales message.
Chevy Dealers Received:
• Category exclusivity for entire concert series
• A bank of (225) :60 second commercials that ran on stations of choice from June to August dedicated
to Chevy Dealers with a 10 tag aligned to events (75x M-F 6am-7pm, 75x Sat/Sun 6am-7pm and 75x
• Name inclusion in a minimum of 100 recorded The Hudson Gardens Concert promos
• Logo and link on station sites aligned to Concert Series from June-August.
• 80,000 streaming and banner impressions that ran on the online radio stations June to August.
|KQMT Display Ads||19,481||12||0.06%||—|
|KOSI Display Ads||19,927||9||0.05%||—|
• Event day presence each week with space at concerts for max of 3 cars (rentals not included)
• Stage mentions thanking you as a sponsor
• Banner placement at the event
• Execution of weekly text contest
• Reserved parking spaces (4 each week) for Chevy
• 2 tickets to each concert for internal use
• Max of 4 staff pass for working staff to each event