Thousands of pumpkins were ripe for the picking on our largest ever, 10-acre pumpkin patch. Many activities surrounded the search for that perfect jack-o-lantern or pumpkin pie gourd, hayrides, barrel train rides, face painting, a petting farm, amusement rides, burro rides, pumpkin scavenger hunts and other educational activities. Pumpkinfest was the perfect family event to interact with target customers one on one. Kids and families enjoyed picking out pumpkins and doing the activities presented by sponsors. Colorado Beef Council was with the Kids and families at Pumpkinfest handing out great recipes and cool things for the kids such as pencils and hamburger erasers!
•Commercials were aired about joining Colorado Beef Council at Pumpkinfest and the different types of
recipes you could find by participating in Colorado Beef Council’s text campaign.
•Live mentions were made about Pumpkinfest on KOSI.
•Pumpkinfest was a huge hit with over 12,900 attendees!
•Colorado Beef was displayed in King Soopers at the meat counter.
•Colorado Beef Council was included on KOSI, 99.5 The Mountain and KEZW’s Newsletters for
Pumpkinfest and the text campaign for great beef recipes.
-The KOSI newsletter ran on 10/26, was sent to 3,334 people and had four clicks.
-The KQMT newsletter also ran on 10/26, was sent to 2,884 people and had two clicks.
•Colorado Beef Council was on all four of the radio stations event pages for their inclusion in
Pumpkinfest as well as their text campaign for great recipes.
•Banner Ads, Newsletter Ads and facebook posts were also displayed with direction to the text
campaign for great dinner recipes using Colorado Beef.
-The banner ad was 300×250 and ran from 10/21 until 10/31. It was seen by 17,562 people and
clicked on 9 times.
Below is a list of when spots ran and the type of commercial ran.