•The City of Golden Coors Brewery Tour was promoted online on 99.5 The Mountains contest page as
well as throughout website as side advertisements.
Text to Win
•Listeners could text to win a VIP Tour of Coors Brewery, by texting GOLDEN. After texting, listeners would receive a message that read: You’ve been entered to win a VIP Tour of the Coors Brewery! Find your 2 hour vacation ideas at VisitGolden.com Msg&data rates may apply. Txt STOP 2quit. There were 49 entries in total.
•Live mentions were made regarding the Coors Brewery Tour with the City of Golden.
•Dan Mitchell and the tour enjoyed themselves at the Coors Brewery with beer tastings and an inside
look of how the brewery opperates.