Century Link partnered with Entercom Denver and the Denver Zoo for the Boo at the Zoo Fast Pass. Century Link’s Fast Pass was for all listeners who wanted to avoid the lines at the Zoo and get in FAST with Century Link.
Century Link was featured on all 4 Station Newsletters. Members of the station websites were directed to a link with all Century Link loactions, where listeners could purchase the Fast Pass for Boo at the Zoo.
KALC 17,503 Impressions, 38 Clicks
KOSI 14,096 Impressions, 52 Clicks
Banner ads with the Century Link Fast Pass logo were also featured on Station websites.
Boo at the Zoo visitors who had a Century Link Fast Pass were able to enter the Denver Zoo through the Century Link Fast Track Line.
The Denver Zoo set up a seperate line for Century Link Fast Pass holders only. Century Link was also on-site with a two day booth set up for on-site marketing.